DISCOVER THE MEANING

More than just toys — they’re friends for life’s first adventures.

At Kuma, we believe that emotional connections shape childhood. That’s why our characters — Otto the bear, Lisa the deer, Marta the rabbit, Leon the lion, and Vito the elephant — are more than soft companions. They’re a group of friends who share stories of kindness, courage, and curiosity, inviting little ones to grow and dream alongside them.

Each Kuma friend begins as a comforting presence — soft, familiar, and filled with warmth. In those first moments of separation, at bedtime, or during new experiences, they offer reassurance and calm. Over time, they become part of the child’s world: a friend to bring on trips, to share secrets with, to keep close when everything feels new.

But the journey doesn’t end there. Every Kuma character carries its own story and personality — and through them, we’re creating a collection of keepsakes and experiences that grow with your child. From comforters and personalized art to future adventures yet to come, Kuma is about more than products.

It’s about connection, imagination, and the quiet magic of friendship that lasts a lifetime.